A division of Southwest Auto GroupA division of Southwest Auto GroupYour privacy matters to us. This policy explains what we collect and how we use it.
Southwest Auto Group
Effective Date: October 12, 2026
Your privacy is important to Southwest Auto Group. We are committed to protecting the personal information of our customers, website visitors, and individuals who interact with our business.
This Privacy Policy explains how Southwest Auto Group collects, uses, stores, protects, and discloses personal information in connection with our website, mobile applications, automotive sales, financing services, and related business activities.
This Privacy Policy is intended to help you understand:
For the purposes of this Privacy Policy, “Personal Information” means information about an identifiable individual, including information that may be used alone or in combination with other information to identify that individual.
“Southwest Auto Group,” “we,” “us,” and “our” refer to Southwest Auto Group and its applicable affiliates.
Our services may include vehicle sales, automotive financing assistance, vehicle sourcing, trade-in evaluations, and related automotive services (collectively, the “Services”).
We are committed to handling Personal Information responsibly and in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), where applicable.
Southwest Auto Group may update this Privacy Policy periodically to reflect changes in our business operations, services, technology, or applicable legal requirements.
We encourage customers and website visitors to review this Privacy Policy regularly.
Any updates will be reflected by changing the Effective Date displayed at the beginning of this document.
Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes to how Personal Information is collected, used, or disclosed.
Continued use of our Website or Services does not replace any consent required by applicable privacy legislation.
Southwest Auto Group collects Personal Information that is reasonably necessary to provide our Services, process inquiries, facilitate vehicle purchases, assist with financing applications, and maintain business operations.
The categories of information we may collect are outlined below.
When you visit our Website or use an associated mobile application, we may automatically collect certain technical and usage information, including:
Where implemented and appropriately disclosed, we may also collect information about interactions with our Website through analytics or session-recording technologies.
This information helps us understand website activity, improve functionality, identify technical problems, and enhance the user experience.
We may also use aggregated or de-identified information for statistical analysis and business reporting.
When you inquire about a vehicle, request financing assistance, submit a credit application, or purchase a vehicle, we may collect information including:
Certain Personal Information may be necessary for identity verification, fraud prevention, lender assessments, financing applications, and compliance with applicable laws.
We seek to collect only the information reasonably required for the identified purpose.
When you apply for automotive financing through Southwest Auto Group, additional financial and credit-related information may be required.
Depending on the financing application and the requirements of participating financial institutions, this may include:
Southwest Auto Group may share relevant application information with authorized financing partners, lenders, financial institutions, and service providers for purposes connected with your financing request.
Where required, we will obtain your consent before requesting a credit report or disclosing information to a lender.
Credit inquiries may affect your credit score depending on the type of inquiry conducted and the applicable credit reporting practices.
Submitting a financing application does not guarantee approval.
Financing decisions, including approval, interest rates, repayment terms, and eligibility, are determined by the applicable lender or financial institution.
Southwest Auto Group may maintain business profiles or advertise through third-party social media platforms.
When you interact with our content, advertisements, social media accounts, or related applications, we may receive information made available through those platforms.
This information may include:
We may use this information to respond to inquiries, provide customer service, evaluate advertising performance, and improve our Services.
Your interactions with third-party social media platforms are also subject to the privacy policies and terms established by those platforms.
When you communicate with us by telephone, email, website forms, live chat, text message, or other communication methods, we may collect information necessary to respond to your inquiry or provide our Services.
This may include your contact information, the subject of your inquiry, and relevant communication records.
We ask customers to provide only the information necessary for the purpose of their communication.
Individuals applying for employment with Southwest Auto Group may provide Personal Information including:
We use employment application information for recruitment, candidate assessment, and related employment purposes.
Applicants should avoid submitting sensitive Personal Information that is not relevant to the employment opportunity.
When working with suppliers, contractors, lenders, financial institutions, and other business partners, we may collect professional contact information, including:
Southwest Auto Group may use cookies, web beacons, pixels, scripts, and other tracking technologies to improve our Website and evaluate the effectiveness of our online services.
These technologies may be used to:
Cookies are small data files stored on your device when you visit a website.
Cookies and other identifiers may be linked to Personal Information depending on how they are used.
Session cookies are temporary files that generally expire when you close your browser.
These cookies may support website navigation, user authentication, and other essential website functions.
Persistent cookies remain on your device for a defined period or until manually deleted.
These cookies may help recognize returning visitors, maintain preferences, and support website analytics.
Most internet browsers allow users to manage, restrict, or delete cookies through their browser settings.
Disabling certain cookies may affect the availability or functionality of some Website features.
Where required by law, we will provide appropriate choices regarding non-essential tracking technologies.
Southwest Auto Group may use third-party advertising platforms and marketing service providers to promote our vehicles, financing services, and related automotive offerings.
These platforms may include search engines, social media advertising networks, and other digital advertising services.
Subject to applicable laws and consent requirements, advertising technologies may collect or process information about:
We may use this information to:
We may also use remarketing and retargeting services that allow advertisements to be displayed to individuals who have previously visited our Website.
Users may have options to manage personalized advertising through their browser settings, device settings, or the applicable advertising platform.
Additional information about interest-based advertising and available opt-out mechanisms can be found through the Digital Advertising Alliance of Canada.
Our Website or App may contain links to websites, applications, financing portals, and services operated by independent third parties.
These may include:
Southwest Auto Group does not control the privacy practices, security measures, or policies of independent third-party websites.
When you access an external website or service, your information may become subject to that provider’s privacy policy and terms of use.
We encourage Users to review the privacy policies of third-party services before submitting Personal Information.
We are not responsible for the independent privacy practices of third parties, except where responsibility cannot lawfully be excluded.
Southwest Auto Group recognizes the importance of protecting Personal Information, particularly financial and identification information submitted through financing applications.
We use reasonable administrative, technical, contractual, and organizational safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.
Depending on the systems and services involved, these safeguards may include:
Access to Personal Information is intended to be limited to authorized individuals and service providers who require the information for legitimate business purposes.
Although we take reasonable steps to protect Personal Information, no internet-based system or method of electronic storage can be guaranteed to be completely secure.
Southwest Auto Group may use third-party technology providers, cloud-based systems, and financing platforms that store or process information in Canada, the United States, or other jurisdictions.
Personal Information processed outside Canada may be subject to the laws of the jurisdiction in which it is stored or processed, including lawful access requests by governmental or regulatory authorities.
Where Personal Information is transferred to a service provider, Southwest Auto Group will take reasonable steps to ensure that appropriate contractual and security safeguards are in place.
Southwest Auto Group collects and uses Personal Information for legitimate business purposes and as otherwise permitted or required by applicable law.
We may use Personal Information to:
Personal Information submitted during the financing process may be used to:
Southwest Auto Group does not guarantee financing approval and does not independently control decisions made by participating lenders.
We may use information to:
Where permitted by applicable law, Southwest Auto Group may use contact information to communicate with customers and prospective customers regarding:
Commercial electronic communications will be sent in accordance with applicable Canadian anti-spam legislation.
Where required, we will obtain consent before sending marketing communications and provide a method for withdrawing that consent.
Customers may unsubscribe from promotional communications through the instructions included in those messages or by contacting Southwest Auto Group.
Unsubscribing from marketing communications will not necessarily prevent us from sending essential communications relating to existing transactions or financing applications.
We may use or disclose Personal Information where reasonably necessary to:
Southwest Auto Group does not sell Personal Information to unrelated third parties for their independent marketing purposes.
We may share Personal Information with authorized third parties when necessary to provide our Services, fulfill business obligations, or comply with applicable laws.
When customers request vehicle financing, relevant Personal Information may be disclosed to:
Such disclosures may include financial information, identification details, employment information, income, and other information necessary to process a financing application.
Information is shared in accordance with applicable privacy requirements and any necessary consent obtained from the applicant.
We may share Personal Information with service providers that assist us with:
Service providers are expected to handle Personal Information in accordance with applicable contractual obligations and privacy requirements.
If Southwest Auto Group is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, Personal Information may be disclosed to relevant parties as permitted by applicable law.
Reasonable measures will be taken to protect Personal Information during such transactions.
We may disclose Personal Information when required or permitted by applicable law, including in response to:
We may also disclose Personal Information where necessary to protect the legal rights, property, or safety of Southwest Auto Group, its customers, employees, or other individuals, subject to applicable law.
Southwest Auto Group retains Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected or to satisfy applicable legal, regulatory, contractual, and legitimate business requirements.
Retention periods may vary depending on the type of information and the circumstances in which it was collected.
For example, certain vehicle purchase records, financing documentation, customer correspondence, and transaction records may need to be retained for legally required periods.
We may also retain certain information where necessary for:
When Personal Information is no longer required, we will take reasonable steps to securely delete, destroy, or anonymize it, as appropriate.
Subject to applicable privacy legislation, individuals may have rights relating to their Personal Information.
You may request access to Personal Information held by Southwest Auto Group.
We may require reasonable identity verification before responding to an access request.
Access may be subject to limitations or exceptions permitted by applicable law.
You may request correction of Personal Information that is inaccurate or incomplete.
We will take reasonable steps to address correction requests in accordance with applicable law.
Where the collection, use, or disclosure of Personal Information is based on consent, you may withdraw that consent, subject to legal or contractual restrictions and reasonable notice.
Withdrawal of consent may affect our ability to provide certain Services, including financing assistance or transaction processing.
Withdrawal does not invalidate information processing that lawfully occurred before the withdrawal.
You may request that Southwest Auto Group delete Personal Information that is no longer necessary for the purposes for which it was collected.
Deletion requests are subject to applicable legal, regulatory, and contractual retention requirements.
Certain information may need to be retained for compliance, fraud prevention, accounting, or dispute resolution purposes.
You may request that Southwest Auto Group stop using your contact information for promotional communications.
Marketing opt-out requests will be handled in accordance with applicable Canadian anti-spam legislation.
Where required by applicable law, you may request a copy of certain Personal Information in an available or prescribed format.
Requests will be assessed in accordance with applicable legal requirements and the technical capabilities of the relevant systems.
Individuals may contact Southwest Auto Group to raise questions or concerns regarding the collection, use, disclosure, or protection of their Personal Information.
We will review privacy-related concerns and respond in accordance with applicable laws and reasonable business procedures.
Where applicable, individuals may also contact the Office of the Privacy Commissioner of Canada.
Southwest Auto Group makes reasonable efforts to maintain Personal Information that is accurate, complete, and current for the purposes for which it is used.
Customers are encouraged to notify us when their contact information or other relevant details change.
Accurate Personal Information helps us provide effective customer service, process financing applications, and maintain reliable business records.
Where appropriate, corrected information may be communicated to authorized third parties that previously received the information.
The Website and Services of Southwest Auto Group are intended primarily for individuals who are at least 18 years of age.
We do not knowingly solicit financing applications or vehicle purchase information from individuals under the age of 18.
If we become aware that Personal Information has been collected from a minor in circumstances where collection was not appropriate or legally permitted, we will take reasonable steps to address the information in accordance with applicable law.
Southwest Auto Group collects, uses, and discloses Personal Information with appropriate consent or as otherwise permitted or required by applicable law.
Consent may be obtained electronically, in writing, verbally, or through other legally recognized methods, depending on the nature and sensitivity of the information and the purpose for which it is required.
Where sensitive financial, credit, or identification information is involved, additional consent procedures may be necessary.
By voluntarily submitting information through our Website or Services, you acknowledge that the information may be used for the purposes clearly identified at the time of collection, subject to applicable privacy requirements.
Your use of the Website alone does not constitute consent to unrelated uses or disclosures of sensitive Personal Information.
If you have questions, comments, or concerns regarding this Privacy Policy or how Southwest Auto Group collects, uses, stores, or protects your Personal Information, please contact:
Southwest Auto Group
Privacy Officer
Email: info@fificars.ca
You may also contact us to request access to your Personal Information, correct inaccurate information, withdraw consent where applicable, request deletion of information, or raise privacy-related concerns.
We will respond to privacy inquiries and requests in accordance with applicable Canadian privacy legislation.
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